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Eliminate

DUPLICATE & INVALID

leads

CLIENT

A unique private university with online and on-campus programs in entertainment media and emerging technologies wanted to increase leads, applications, and enrollments.

CHALLENGE

Existing technology couldn’t effectively identify invalid and duplicate leads. They were often paying for the same record multiple times. Admissions worked the same leads over and over.

To remedy the duplicate lead dilemma, team members manually identified duplicates and other invalid leads. It was an arduous process that involved finding, requalifying, and merging duplicates into a single clean, master record.

RESULT

$3M+

cost savings

CCMP found and blocked duplicate and invalid leads to save countless manual hours and more than $3 million.

SOLUTION

CloudControlMedia integrated our proprietary platform into the client’s CRM and employed the scrub analysis feature to automatically find and block duplicate leads. The tool also helped the university find and filter out other invalid leads.

ADDITIONAL OUTCOMES

$279,000

savings per month

More than

$3M

annually

Better

Engagement

between Admissions and prospective students

Improved Institutional

Reputation

“The team at CloudControlMedia exceeded our expectations. We couldn't be happier with the results!”

Happy ClientCMO, Private University