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We are problem-solvers,
number-crunchers, and
people-people

Meet Some of Our Team

CloudControlMedia is powered by people who are passionate about what we do, why we do it, and most importantly, who we do it for. For every client, we ask ourselves, what’s the best action we can take to get the kind of results our partners truly deserve? And when we do our jobs well, you excel—and so do we.

Our Executive Team

General Manager

Christopher N. Roberts
Senior VP, Operations & Client Services

Julie Philbin
Director of Content & Inside Business Development

Linda Emma
Director of Technology

Chris Miller
Senior Director of Yield Management & Analytics

Kristina Orozco
Founder

Casey Cook

General Manager

Christopher N. Roberts

As General Manager of CloudControlMedia (CCM), Christopher N. Roberts brings a wealth of digital marketing knowledge and expertise to the table. He has nearly 30 years in the industry and has spearheaded website development, digital lead generation, branding, media placements, technological innovation, call center management, integrated offline marketing programs, business operations, and client strategy for CCM’s clients. Chris helped CCM grow from a lean agency staffed with a few savvy digital marketers to an important member of the Quinstreet, Inc. family, a publicly-traded performance-based marketing giant. Chris has been instrumental in building CloudControlMedia’s agency business in EDU, consumer, home services, and a growing vertical footprint. In the late 1990s, Chris’s experience included online marketing and development in NYC’s Silicon Alley as a Senior Internet Producer directing large teams and multi-million dollar build-outs for dot com venture funds, Financial, Arthur Anderson, Sterling Optical, and Planethollywood.com. In the early 2000s, as President, Chris led education publishing company NextStepU.com from a nationwide publication for traditional collegiate marketing, to a digital content and inquiry provider for colleges nationwide throughout the country. Over the next 10 years, his team pioneered and architected the world’s most advanced digital intake, reporting, and optimization system, which influenced the tech that currently powers all CCMP’s systems.

Email:[email protected]

Senior VP, Operations & Client Services

Julie Philbin

With a strong background in marketing, Julie has brought her wealth of knowledge and passion for client services to CloudControlMedia. Through open communication and exceptional customer service, Julie and her team have been able to bring about results that exceed client revenue goals. Julie likes to build relationships from the ground up. She treats each client and their business as the individuals they are and works with them to develop innovative marketing strategies that are uniquely theirs.

Email:[email protected]

Director of Content & Inside Business Development

Linda Emma

Linda has more than two decades marketing and journalism experience. As Director of Content marketing for CCM, she develops, executes, and manages content strategies that support all CCM services, touching all stages of the sales cycle. Leveraging client, market, buyer persona, and industry data, she also serves as storyteller-in-chief for our clients to build brand awareness, drive engagement, and increase sales. In addition to working at CCM, Linda is a certified advanced level academic coach at Endicott College. When she’s not working, she enjoys traveling and spending time with her family.

Email:[email protected]

Director of Technology

Chris Miller

With more than 20 years of web development and software development experience. Christopher specializes in cloud-based, data driven-software using .NET and SQL Server data technologies. Christopher has built and manages the delivery, dashboard, and reporting software used by CloudControlMedia to manage client accounts and works closely with clients to ensure the system works for their specific needs.

Email:[email protected]

Senior Director of Yield Management & Analytics

Kristina Orozco

Kristina brings over 12 years of experience in digital marketing. She began her career in paid media, managing campaigns across Google, Bing, and 3rd party affiliates before transitioning to data analytics and reporting. As senior director of yield management and analytics at CCM, Kristina manages internal and external reporting, campaign optimizations, as well as the data integration process into our CCMP agency platform. She is an expert in managing large and complex data sets, drawing conclusions, and effectively communicating findings to the team and clients.

Email:[email protected]

Founder

Casey Cook

Casey has 20 plus years of executive experience in leading, mentoring, and growing institutions from early start ups to publicly traded companies in the digital media space. Casey has had a focus in helping traditional and for-profit universities flourish through digital media – driving more than more than 325,000 new enrollments for 75+ universities since 2000. In the digital marketing arena, Casey was instrumental in one of the largest global agreements ever, overseeing more than $3 billion in media and $400 million in increased EBIDTA for his clients. As a consultant in the evolving global digital media market, Casey is a frequent speaker at technology conferences throughout North America. Prior to founding CloudControlMedia, he was a partner at DoublePositive Marketing Group and senior executive at Advertising.com where he was instrumental in the $483 million acquisition of Advertising.com by AOL (America Online) in 2004.

Email:[email protected]

Our Leadership

Director of Yield Management

Kyle Abbott
Director of Email & Social Engagement

Marcy Ansley
Director of Account Management

Jes Cella
Director of SEO Services

Joseph Colarusso
leanne_estridge
Director of Account Management

Leanne Estridge
Associate Director of Digital Media

Larry Harrington
Media Buyer/Founder MAK Media

Mary Klecka
Director of Creative Services

Kelly Powell
Director of Digital Media

Jaclyn Putney

Director of Yield Management

Kyle Abbott

Kyle brings to CCM 10 years of account management, business development and integrated marketing experience. Kyle manages the day-to-day operations for CCM’s clients which includes affiliate marketing and management, media strategy and buying, and monitoring campaign performance metrics and goals. As Director of Yield Management, Kyle works very closely with the account / yield management teams to ensure client campaigns, needs, and requests are met.

Email:[email protected]

Director of Email & Social Engagement

Marcy Ansley

Marcy has over a decade of experience working within marketing agencies. She manages email strategy for clients from a wide range of industries including education, software, finance, and online subscriptions. Additionally, she oversees the development and implantation of social media initiatives on a variety of platforms.  As Director, Marcy ensures our clients’ needs and goals are met by working with the creative and tech teams internally and externally. Outside of the office Marcy volunteers her time as a coach for an inner-city youth soccer program.

Email:[email protected]

Director of Account Management

Jes Cella

Jes is a digital advertising veteran, with 19 years of experience in online Strategy, Account Management and Media Buying/Planning. She comes with eight years of experience from AOL/Verizon working on some of the biggest ad campaigns as Account Manager and Strategist for the East Coast. She ran a digital advertising agency and grew revenues by 40% before CloudControl hired her as Director of Account Growth. As Director, she ensures our clients’ needs and goals are met by working with the Yield, Creative, Tech and Billing teams internally and externally. She also develops proposals to meet and exceed our future clients’ goals.

Email:[email protected]

Director of SEO Services

Joseph Colarusso

Joseph comes to CloudControlMedia with a background in search engine optimization and content marketing. He partners with clients to develop, implement, and manage strategies focused on improving visibility in organic search. These strategies include technical SEO, keyword research, content optimization, and local SEO. Joseph also helps clients match digital marketing and website performance with specific business goals.

Email:[email protected]

leanne_estridge

Director of Account Management

Leanne Estridge

Leanne combines strong interpersonal abilities with more than a decade of experience in the digital marketing space. She shares her clients’ passion for their organizations and pridefully holds up her team at CloudControlMedia. Leanne mentors the team on skillfully understanding our clients and not only defining how to develop tailored marketing strategies, but how to exceed delivery expectations and grow. Her thoughtful communication and guidance empower her team to develop long lasting relationships with promising outcomes.

Associate Director of Digital Media

Larry Harrington

Larry brings over a decade of digital marketing knowledge across a variety of disciplines and industries. As Director of Paid Media Strategy, he works to support all teams in making sure that marketing efforts exceed the client’s expectations. Always looking for new opportunities to further optimize and grow results. Larry also has a hand in tracking setups, CRO, GA, and more. He’s always ready to help our clients reach their goals.

Media Buyer/Founder MAK Media

Mary Klecka

Mary has nearly 40 years’ experience in the media industry. She founded MAK Media in 1996 after various roles with top media agencies including Weber Shandwick and W.B. Doner & Co. She is a progressive leader with experience in research, planning and buying across all media platforms. Mary provides clients with strong analytical strategies and is a fierce negotiator on behalf of clients. MAK Media has been an exclusive media partner for CloudControlMedia since 2016 providing holistic services across traditional and digital channels.

Email:[email protected]

Director of Creative Services

Kelly Powell

Kelly Powell brings nearly 20 years of award-winning design experience to her projects at CloudControlMedia. Her work at CCM focuses primarily on creating and optimizing landing pages and designing static and animated social media ads and email designs, but she has a wealth of experience that includes website design, branding, and print. Kelly and her creative team will work with you to create a digital marketing portfolio that not only looks great, but is consistent with your brand, speaks to your audience, and increases conversions.

Email:[email protected]

Director of Digital Media

Jaclyn Putney

With 10 years of digital marketing experience, Jackie has had the opportunity to work across several industries including ecommerce, health & wellness, B2B services, education and more. Her agency experience has given her valuable insight into how the digital marketing world ticks and she happily recognizes that it’s ever evolving. As Director of Digital Media, Jackie drives strategy, works to deliver strong results, measures progress, and always seeks to improve results for our partner schools. She’s a hands-on leader, still actively involved in paid media accounts every day. She stays up to date on digital products, strategies, and tests to ensure that we meet or exceed client goals, and she’s never satisfied with good enough; she wants great.

Email:[email protected]