+131%
CCM boosted lead volume and quality even as our client underwent a complete rebrand
Reimagining a Rebrand
Client
Contracting company with locations in the Pacific NW
Services Provided
SEO, CRO, Social
A contractor offering roofing, siding, windows, and doors was splitting off from its parent brand at a time of rapid growth. They needed strong sales to beat back competitors while they added another location and planned for the future. With a dedicated team of sales reps, they were poised to handle significant lead volume, but efficiency was imperative. The team need an assurance of quality leads that would convert to sales. At the same time, they needed a smooth transition to the new brand with a website and Google Business listing that would bring in traffic and leads, while boosting their reputation throughout the Pacific Northwest.
”With previous platforms, we were never able to import files...putting in allocations is a lot easier...overall the performance of our campaigns has been good. Last year we had more apps for our department than ever before.
D.M.Private Online University
Challenge
At the start of a rebrand, our client needed to stave off competitors, increase lead quality, and continue to grow sales –all while adding a third location to their expanding business. They needed a partner who could get them quality Google leads at a dependable volume, while also helping them navigate the digital landscape on several other fronts.
Solution
CCM helped to rebrand all digital assets, including a new, fully-optimized website, with regular blog content. We created and launched new ads and landing pages for Google, Facebook, and Programmatic Display. We built and optimized Google Business for all three locations. And we became their virtual CMO, serving as consultant on all things digital.
Results
- $310k in sales in just 7 months
- 50% increase in engagement to location pages
- 12% more visitors to the website