Case Study

Conquest Competitors in Organic Search

our clients seen an average sales increase of 24%
Cloud Control Media optimized our client’s website to increase keyword sessions, impressions, and improve overall website performance

43%
Increase in Clicks

Conquest Competitors in Organic Search

Our Client

Personal loan provider with branches across the country

Overview

A financial services company was continually being bested in search by rival institutions. Particularly troublesome was that its branch pages were not getting the traffic they deserved. Their website speed was also ranked at 20/100, causing a slow load time and poor user experience. CloudControlMedia quickly identified technical issues and areas of improvement for content that could improve overall usability, site performance, impressions, and clicks.

our clients seen an average sales increase of 24%

Continually seeing competitors outrank them on search, our client asked us to optimize their site for improved performance and visibility. Particularly troublesome was site speed. Users likely had interest in our client’s financial offerings, but quickly turned to competitors when the website took too long to load.

our clients seen an average sales increase of 24%

CCM repaired broken links, added redirects for new branch locator URLs, and optimized navigation. We applied website speed plugins to improve user experience, updated schema for branch locator pages, and ensured tracking and analytics were correctly in place. We also updated, augmented, and optimized site content, including new and relevant blog posts.

our clients seen an average sales increase of 24%
  • 300% faster load time
  • Increase in impressions, visits, and clicks
  • More than 20,000 keywords sessions generated from the blog updates
  • A 43% YoY increase in blog site clicks

It’s a competitive industry and we couldn’t afford for our site to be slow. Customers just aren’t patient, and it’s amazing how the results jumped when the site got faster.

Let’s discuss how Cloud Control Media can help you reach your marketing goals.

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