Personal loan provider with branches across the country
A financial services company was continually being bested in search by rival institutions. Particularly troublesome was that its branch pages were not getting the traffic they deserved. Their website speed was also ranked at 20/100, causing a slow load time and poor user experience. CloudControlMedia quickly identified technical issues and areas of improvement for content that could improve overall usability, site performance, impressions, and clicks.
Continually seeing competitors outrank them on search, our client asked us to optimize their site for improved performance and visibility. Particularly troublesome was site speed. Users likely had interest in our client’s financial offerings, but quickly turned to competitors when the website took too long to load.
CCM repaired broken links, added redirects for new branch locator URLs, and optimized navigation. We applied website speed plugins to improve user experience, updated schema for branch locator pages, and ensured tracking and analytics were correctly in place. We also updated, augmented, and optimized site content, including new and relevant blog posts.
It’s a competitive industry and we couldn’t afford for our site to be slow. Customers just aren’t patient, and it’s amazing how the results jumped when the site got faster.
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