Connect with targeted social media audiences to raise brand awareness, drive engagement, and deliver new sales growth.
Reach and Engage New Audiences with Paid Social Media Advertising
There are more social channels capturing consumers’ attention than ever before, and they continue to release new features and products to entertain, engage, and sell. Connecting with audiences on these platforms through paid social media has never been more critical to overall brand success. At CloudControlMedia, we design and build vibrant, brand-first paid social campaigns that pop off the screen of any platform and drive consumers to act. With a performance driven approach supported by expert media buyers, we optimize against your specific goals, target audiences, and platform behaviors, to reach the people who are most likely to engage and convert.
Paid social media advertising now accounts for nearly 1/3 of all digital advertising spending.
Source: Statista Market Insights
Paid Social Media Advertising that Moves Your Brand and Business Forward
But First, Data
Behind all the engaging content social media delivers, there are lots of data. We begin with client data to tailor our strategy and move audiences to take the exact action we want them to take. We pair this with competitive, audience and platform data to develop a winning strategy. From pixel implementation, to ensuring CRM data is clean and insightful, we leave no stone unturned in our pursuit of actionable data.
Purpose-Built Content
The days of “just throw it on Facebook” are long gone. Platforms have a growing set of features and consumers engage differently. A Facebook reel is different than the feed and the content needs to be designed thoughtfully for the specific purpose and placement. Using an ad sized for the feed in reels will cause it to not be correctly sized and users will react poorly. Every detail matters.
Platforms Are Not Islands
Social media is a push platform and users may not always be ready to take action. To understand the full impact of your paid social media, we look at the impact across other programs, Google Search for example, and ensure platforms are set up to work successfully in tandem.
“We’re really happy with the approach we took on TikTok. It was a great way to test out the platform and prove its impact quickly.”
Our tailored Social Media Advertising Strategies and Services will Catapult Your Brand Forward
Data Driven Strategies
Data is our north star, or constellation, when defining where to begin with the strategy and how to evolve. While the shininess of social can be alluring, we operate on more than gut instinct.
Leading Buying Practices
In the dynamic social media advertising space, our team places extra emphasis on being at the front edge of the latest targeting, buying and bidding practices.
Cross –Platform Expertise
Our team of digital media experts work across channels old and new including Facebook, Instagram, Pinterest, Tik Tok, YouTube, LinkedIn, Snap, X, and Reddit.
Rigorous Testing and Optimization
We are relentless in our efforts to increase the efficiency and effectiveness of our paid social programs through intelligent testing strategies that minimize risk and maximize learnings.
Platform Partnerships
Strong relationships with platform partners give us access to the latest features and betas that we bring directly to our clients.
Social Media Advertising Success Stories
View full case study
+64%
Increase in Leads
TikTok Creative Challenge delivered content, leads and enrolls for the Medical Assistant Program
CloudControlMedia identified TikTok’s Creative Challenge as a way to both develop new content that the client could benefit from, and target an entirely new demographic of potential students. We launched ads for the Medical Assistant program in April with a goal of increased interest and starts for the next program session.
- 56% increase in impressions
- Clicks increased 63%
- 127 new Medical Assistant leads who had engaged with TikTok content
- 28% decrease in cost per lead
- 2 new student enrolls for the next program cycle
Ready to Elevate Your Brand and Boost Your Business Results with Social Media Advertising?
If you’re ready to take your social media advertising to the next level, we’re here to help. Contact us today to schedule a consultation and learn how our services can benefit your business.