A venerable university with a century-long history of providing higher education programs on campus was looking to boost enrollments to its online division through paid media campaigns. But its agency wasn’t up to the task. The investment the institution made was being squandered because there was no link from initial leads to down-funnel enrollment data.
Cloud Control Media was hired to build a strategy and campaigns that could not only increase overall lead volume, but also improve what mattered most to the school: online enrollments.
