Trade school with locations throughout a dozen states.
Our client is a career school with 100% on-ground programs and training for automotive, skilled trades, healthcare, IT and culinary careers throughout a dozen states. Headquartered in the northeast, their programs aim to equip students with real world experience for in-demand industries. Our client has multiple campuses near their home state, which can cause problems for outreach to prospective students. They hope to meet their lead goals at their main and neighboring locations.
Our client had campuses of different sizes that were near each other. Campaigns were either too restrictive to get quality leads or too broad resulting in larger campus receiving leads and smaller campuses missing targets. One campus in particular, Mahwah, was impacted.
Since Mahwah is on the edge of New Jersey, some campaigns were only targeting New Jersey, and others were targeting New Jersey and all of New York State.
The Cloud Control Media team took command of the client’s campaign strategy and implemented new geos with bid modifiers for the Mahwah campus and Implemented a Values Based Lookalike Facebook campaign state-wide.
This approach assigns a higher value to starts and enrolls over leads, and leverages Facebook’s customer data to target new, quality prospective leads in the area around the target campus.
We’re thrilled with the continual improvement in our key metrics and helping to make sure campuses are filled.
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