TikTok Creative Challenge delivered content, leads and enrolls for the Medical Assistant Program
Our client needed to reach, engage and enroll new Medical Assistant Students. Although they were already using a mix of digital marketing channels, they recognized the need to expand their efforts to new channels. Understanding the demographic shift in their audience, they needed to go where the prospects were.
Cloud Control Media identified TikTok’s Creative Challenge as a way to both develop new content that the client could benefit from, and target an entirely new demographic of potential students. We launched ads for the Medical Assistant program in April with a goal of increased interest and starts for the next program session.
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