Abilene Christian University
Although showing up in a prospect’s feed is a critical component to digital results, making the connection between top of funnel spend on digital and OTT ads and their potential bottom-of-funnel results has always been difficult. Until now. Our recent IP analysis proved that investment at the top of the funnel directly impacted ROI.
Proving that brand awareness through digital advertising boosts enrollments has always been difficult to prove. Until now.
CCM was able to prove that prospective students who saw a Display or OTT ad were 58% more likely to enroll than those who did not.
Through this granular IP analysis, CCM can now forecast how upper funnel spend on Display and OTT will impact enrollments so institutions can more wisely invest in the media option.
We knew intuitively that our investment in display and OTT ads was increasing brand awareness and leading to enrollments, but CCM was able to prove it.
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