A unique private university with online and on-campus programs in entertainment media and emerging technologies wanted to increase leads, applications, and enrollments. However, its existing technology couldn’t effectively identify invalid and duplicate leads. They were often paying for the same record multiple times. Admissions worked the same leads over and over.
To remedy the duplicate lead dilemma, the school had team members manually identify duplicates and other invalid leads. It was an arduous process that involved finding, requalifying, and merging duplicates into a single clean, master record. It wasted time and money and diverted the talents of the Admissions team away from enrollments.
