43%
CCM optimized our client’s website to increase keyword sessions, impressions, and improve overall website performance.
Conquest Competitors in Organic Search
Client
Personal loan provider with branches across the country
Services Provided
SEO, Content Marketing
A financial services company was continually being bested in search by rival institutions. Particularly troublesome was that its branch pages were not getting the traffic they deserved. Their website speed was also ranked at 20/100, causing a slow load time and poor user experience. CloudControlMedia quickly identified technical issues and areas of improvement for content that could improve overall usability, site performance, impressions, and clicks.
“With previous platforms, we were never able to import files...putting in allocations is a lot easier...overall the performance of our campaigns has been good. Last year we had more apps for our department than ever before.”
D.M.Private Online University
Challenge
Continually seeing competitors outrank them on search, our client asked us to optimize their site for improved performance and visibility. Particularly troublesome was site speed. Users likely had interest in our client’s financial offerings, but quickly turned to competitors when the website took too long to load.
Solution
CCM repaired broken links, added redirects for new branch locator URLs, and optimized navigation. We applied website speed plugins to improve user experience, updated schema for branch locator pages, and ensured tracking and analytics were correctly in place. We also updated, augmented, and optimized site content, including new and relevant blog posts.
Results
- 300% faster load time
- Increase in impressions, visits, and clicks
- More than 20,000 keywords sessions generated from the blog updates
- A 43% YoY increase in blog site clicks