A venerable institution with more than a century-old foundation was looking to grow its online programs. But semester after semester, its digital marketing agency wasn’t able to meet the school’s goals. Then the online team was given a directive from above to quickly grow enrollments by 10 percent, but the powers-that-be wouldn’t provide any additional marketing budget. How produce more without more investment? This was a true test—and one their existing agency couldn’t pass.
Poor lead quality and increased lead-to-enroll rates were creating a disheartened Admissions team with an uphill battle. Then, they were given an immediate directive to grow enrollments by at least 10% with no additional marketing budget. Yikes!
The Cloud Control Media team was called in to replace the existing agency. Leveraging our propriety performance marketing platform, CCMP, we worked our analytical magic to unearth underperforming campaigns and wasted spend across Search, Social and Pay-Per-Lead channels. We shifted budget and began further optimizations while also scoring leads for the Admissions team so they could focus on the highest quality.
Surpassed enrollment goals:
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