Case Study

Expand Enrollments Without Expanding Your Budget

our clients seen an average sales increase of 24%
Cloud Control Media unseated an existing agency to deliver online enrollments that beat the university’s YoY term goals

30%
YoY growth

Expand Enrollments Without Expanding Your Budget

Our Client

Nonprofit university with online programs

Overview

A venerable institution with more than a century-old foundation was looking to grow its online programs. But semester after semester, its digital marketing agency wasn’t able to meet the school’s goals. Then the online team was given a directive from above to quickly grow enrollments by 10 percent, but the powers-that-be wouldn’t provide any additional marketing budget. How produce more without more investment? This was a true test—and one their existing agency couldn’t pass.

our clients seen an average sales increase of 24%

Poor lead quality and increased lead-to-enroll rates were creating a disheartened Admissions team with an uphill battle. Then, they were given an immediate directive to grow enrollments by at least 10% with no additional marketing budget. Yikes!

our clients seen an average sales increase of 24%

The Cloud Control Media team was called in to replace the existing agency. Leveraging our propriety performance marketing platform, CCMP, we worked our analytical magic to unearth underperforming campaigns and wasted spend across Search, Social and Pay-Per-Lead channels. We shifted budget and began further optimizations while also scoring leads for the Admissions team so they could focus on the highest quality.

our clients seen an average sales increase of 24%

Surpassed enrollment goals:

  • 26% YoY increase in fall enrollments
  • 30% YoY increase in spring enrollments
  • Proved value of marketing so freeze was lifted and university
    increased budget by 24%
With previous platforms, we were never able to import files…putting allocations (in CCMP) into is a lot easier…overall the performance of our campaigns has been good. Last year we had more apps for our department than ever before.

Let’s discuss how Cloud Control Media can help you reach your marketing goals.

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Our Services

We are Experts at Understanding Every Stage of Your Customer Life Cycle

Paid Advertising

Search Engine Marketing
Social Media Advertising
Programmatic Advertising

Conversion & Engagement

Conversion Rate Optimization
Email Marketing

Organic Marketing

Search Engine Optimization
Content Marketing
Social media Management

Other

Analytics & Reporting
Creative