Because of these great results, our client was ready and willing to increase their investment in PPL.
Affiliate Lead Generation
CCMP
A pioneer in online learning
An 80-year-old institution that pivoted to being an online university was hesitant to introduce PPL into their marketing. They had seen high cost and they didn’t have clarity on how the leads converted. By leveraging our proprietary platform, CCMP, we were able to provide full funnel visibility, understanding performance from lead through enrollment. This eased our clients concerns and set the stage to successfully trial multiple partners and leverage the new lead channel.
Although the client understood the value of digital marketing for enrollments, they were reluctant to work with pay-per-lead affiliate providers because of their high cost-per-lead and inability to chart success. They understood CPL as a metric but needed to see how it translated to actual enrollment costs. They couldn’t connect data sources to confidently and transparently understand conversion success.
Cloud Control Media connected our proprietary platform, CCMP, directly to the client’s CRM so we could examine and continually optimize campaigns based on down funnel enrollment data.
We chose 16 PPL providers for an initial investment and continually analyzed cost-per-enrollment by channel/program/campaign to narrow our mix of providers and select only the most effective for full-funnel performance.
Because of these great results, our client was ready and willing to increase their investment in PPL.
We are Experts at Understanding Every Stage of Your Customer Life Cycle
Search Engine Marketing
Social Media Advertising
Programmatic Advertising
Conversion Rate Optimization
Email Marketing
Search Engine Optimization
Content Marketing
Social media Management
Analytics & Reporting
Creative