Because of these great results, our client was ready and willing to increase their investment in PPL.
Affiliate Lead Generation
CCMP
A pioneer in online learning
Although the client understood the value of digital marketing for enrollments, they were reluctant to work with pay-per-lead affiliate providers because of their high cost-per-lead and inability to chart success. They understood CPL as a metric but needed to see how it translated to actual enrollment costs. They couldn’t connect data sources to confidently and transparently understand conversion success.
Cloud Control Media connected our proprietary platform, CCMP, directly to the client’s CRM so we could examine and continually optimize campaigns based on down funnel enrollment data.
We chose 16 PPL providers for an initial investment and continually analyzed cost-per-enrollment by channel/program/campaign to narrow our mix of providers and select only the most effective for full-funnel performance.
Because of these great results, our client was ready and willing to increase their investment in PPL.
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