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Case Study

Small Campuses Producing Big Enrollment Results

Cloud Control Media restructured paid campaigns with a new geo focus

Exceeded start goal by 122%

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Small Campuses Producing Big Enrollment Results

Services

Search Engine Marketing
Social Media Advertising

Our Client

Career school with large and small campuses across several states

Overview

A career school with multiple large and small campuses was finding it difficult to enroll students at its smaller locations. With a fixed marketing budget, it nonetheless needed to grow enrollments or face tough decisions about its programs and its institutional footprint. How could they find prospective students, compete with larger institutions, and get their enrollments to where they needed to be?

In the competitive career school landscape, our client’s smaller campuses with fixed budgets weren’t able to meet their enrollment goals. And continued enrollment declines could be devastating to the institution and the community it serves.

The Cloud Control Media team took an aggressive multipronged approach to restructure our client’s Google campaigns and reset learnings for low-enrolling campuses.

We developed a new keyword strategy, changed up targeting parameters, and added a small markets campaign in Meta. We also created stricter geo targeting, noting commute times within the campus vicinity.

  • Beat enrollment goals at targeted campuses by 122%
  • YoY starts increased 44%
  • CPL decreased 24%
  • CPS decreased 15%
CCMP allowed us to improve the overall performance of our campaigns and gain real insight into what worked and what didn’t. And the results were stellar. Last year, we had more applications than ever before.

Let’s discuss how Cloud Control Media can help you reach your marketing goals.

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