265%
CCM improved SEO to increase impressions, links and search features like “featured snippets”
Rise to the Top of Google
Client
Unique nonprofit university that challenges conventions and creates positive change
Services Provided
SEM, Social Media Advertising, Programmatic Ad Purchasing, SEO, Social Media Management
For more than a century this university has encouraged students to challenge convention to effect positive change through academics, art, and design. With such a solid brand identity, they were stymied as to why their program pages weren’t showing up at the very top of Google search. No one offers what they do the way they do it. And yet lesser programs from schools that wouldn’t come close to them in the real world were outperforming them on search. How was that even possible?
“I see CCM as an extension of our marketing team, bringing a valuable holistic approach to our campaigns through planning, buying, and analytics. They have been hands-on partners, immersing themselves in our business, and proactively recommending ways to adapt our campaigns to the ever evolving digital marketing landscape.”
Lisa PrestonVice President University Marketing, The New School
Challenge
Although our client has a well-known brand and is recognized for its unique programs and graduate outcomes, they wanted to more consistently rank at the top of Google. Especially for selected programs, they wanted to own the top spots in search.
Solution
CloudControlMedia worked closely with the school to fully understand the search intent of prospective students. We conducted extensive research to improve keyword strategy, optimize program pages and blog posts, and add appropriate titles, headers, and descriptions. Then, we implemented structured data and tracked and measured results.
Results
- 20,000 more impressions in just the first 10 days
- 265% increase in links to their site
- Increased appearance in search features including 86 Featured Snippets, 250 appearances in the Knowledge Panel and 261 in the People Also Ask