64%
TikTok Creative Challenge delivered content, leads and enrolls for the Medical Assistant Program
TikTok Trial Enrolls New Students
Client
Services Provided
Search Engine Marketing, Social Media Advertising
A career training institution with campuses across the nation, and a strong catalog of online courses, was looking to increase their outreach to potential new students through the utilization of new media channels. They wanted to better leverage new and existing content to promote their programs to a wider audience.
“We're really happy with the approach we took on TikTok. It was a great way to test out the platform and prove it's impact quickly.”
Challenge
Our client needed to reach, engage and enroll new Medical Assistant Students. Although they were already using a mix of digital marketing channels, they recognized the need to expand their efforts to new channels. Understanding the demographic shift in their audience, they needed to go where the prospects were.
Solution
CloudControlMedia identified TikTok’s Creative Challenge as a way to both develop new content that the client could benefit from, and target an entirely new demographic of potential students. We launched ads for the Medical Assistant program in April with a goal of increased interest and starts for the next program session.
Results
- 56% increase in impressions
- Clicks increased 63%
- 127 new Medical Assistant leads who had engaged with TikTok content
- 28% decrease in cost per lead
- 2 new student enrolls for the next program cycle