70%
CCM restructured paid media strategy and campaigns to turn faltering programs around
From Enrollment Slump to Boom in 3 Months
Client
Trade school with more than 20 campuses across the country
Services Provided
CCMP, Paid Media
A trade school with more than 20 campuses across the country was seeing declining enrollments. But without data insights, it couldn’t determine the problem, nor find a solution. CCM took over for their existing agency and immediately set course for better results. CCMP ingested two years of CRM data to build the foundation for a strategy of change and optimizations.
“I want to thank you and your team for doing such a great job. This growth in part is due to all the great work that you have done for us."”
Challenge
With declining enrollments and a lack of data insights, our client needed a partner that could track actions to down-funnel results. Although they knew their existing agency wasn’t producing the results they deserved, they were nonetheless reluctant to pull the plug on all they’d built. And they were not eager for a transitional period that might make campaigns worse before they got better.
Solution
Using CCMP, our digital analytics and performance marketing platform, we ingested two years’ worth of CRM data to build a knowledge base. With that info, we restructured campaigns, adjusted bidding strategies, shifted targeting, and optimized ad groups, without upsetting any of the few successes that preceded our contract.
Results
Our client saw a 70% enrollment boost.
In just three months, CCM turned things around, increasing enrollments across the board including to signature programs:
In just three months, CCM turned things around, increasing enrollments across the board including to signature programs:
- Auto Body Repair +70%
- Diesel Repair +66%
- Computer Networking +60%
- Automotive Engine +28%
- Machining +25%
- Medical Assistant +22%
- Patient Care Technician +16%
- Electrical +9%