Performance Digital Marketing Agency Blog

Launching a New Website: 5 Common Mistakes to Avoid

Your website is a portal into who you are and what you can do for those who cross your digital doorstep. For it to be truly effective, it needs to appeal to

SEO

How to Earn Compound Interest in Digital Marketing: SEO

If you’ve ever bought anything on time—car, home, an education—you know that the sticker price you agreed to is never what you wind up paying. Because of compound interest, that 25-year $300,000

Email Marketing

Why Bother with an Email Re-Engagement Campaign?

No matter how great you think your marketing campaign is, it’s not worth much unless your prospects do what you want them to do—read, click, respond, or show some kind of engagement.

Higher Education Marketing Paid Search

Why Google Keywords Are So Expensive for Higher Education

If you use Google Ads to help searching students find your programs, you’ve probably discovered expensive Google keywords for higher education. And it seems those costs only move in one direction: up.