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How Negative Keywords Can Get You Positive Results

All you need to do is combine the perfect keywords in your paid search campaigns with a great quality score and you’ll be rewarded with a number one rank and limitless clicks

How the Google Quality Score is Like Your Credit Score and How to Improve It

Even at the most rudimentary level of personal finance 101, you understand that your credit score directly correlates with how much stuff costs you. In the head-to-head battle of a 400 against

Can an Active Social Media Presence Prevent Summer Melt?

Summer melt is one of the most frustrating phenomena that colleges face in today’s competitive recruitment landscape. You accept students, they submit their deposits and supplemental paperwork—and then they don’t show up.

Important PPC Tactics that Will Boost Your School’s Enrollment

PPC for higher education has become a standard means to attract and enroll new students. But with the cost of keywords continually escalating, it’s important to get every penny’s worth out of

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