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Combating Summer Melt: How Digital Marketing Can Stop the Drip

Summer melt is one of the most frustrating phenomena that colleges face in today’s competitive recruitment landscape. You accept students, they submit their deposits—and then they don’t show up. Not at orientation,

How to Unbundle from Your Online Program Managers (OPM)

Once considered a salvation and growth engine for colleges and universities across the country, online program managers (OPM) have fallen out of favor and are under increased regulatory scrutiny. Particularly as some

4 A/B Tests for Email Marketing in Higher Education

Just because something works well for another university doesn’t mean it’s going to work for your school’s email campaign. To really get to know what will appeal to your prospects you need

Emergence of New Search Experiences in 2024 and Beyond

Ask any search engine optimization (SEO) professional or business owner about the goal of SEO, and you will receive the same response: to rank on the first page of Google. Why worry

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