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10 Dangers of Duplicate Leads

Bad data cost US businesses more than $3 trillion each year, with individual companies often paying to the tune of millions of dollars for the errors. Among suspect data are leads that

Ready, Set, CRO: How to Improve Website Conversion Rates

Today most marketers know it’s not enough to just drive traffic to your website. You also need visitors to convert—to do what you want them to do once on your website such

Why Value Based Bidding is “Smart Bidding”

Especially for direct-to-consumer businesses, internet advertising is critical to any marketing plan. You can’t sell to your customers if you’re not where they look, search, live, breathe: online. But how do you

How to Leverage AI Tools for Better PPC Campaigns

Although AI is in the news every day now, artificial intelligence isn’t at all new. Alan Turing put computing and AI theory to practice in the 1940s when cracking the code of

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