Performance Digital Marketing Agency Blog

The Tightrope Walk of Ad Targeting and Privacy

The best part—and some say worst—of digital advertising has always been the ability to target and track users. Advertisers have come to consider the dual measurements critical components to any digital marketing

Email Marketing

Hi [Fname], Let’s Get Started on Your Personalized Email

Email personalization. Even if you’re just starting to dip your toes into this high ROI marketing channel, you’ve probably heard of email personalization, and you know it’s important. But do you really

CRO

How to Improve User Experience for More Conversions

Reducing User Friction through UI/UX Improvement on Form Flows and Shopping Result Optimization is a keyword very much used in the digital space. Everything is measurable on the internet, which facilitates the

A/B vs. Lift Testing on Facebook: What’s the Difference?

So, you want to run some ads on Facebook. But how do you determine if the ads you run actually achieve your goals? Quick Answer: If you see more results based on