Performance Digital Marketing Agency Blog

How to Create College Student Personas to Increase Enrollment

Creating buyer personas is a common marketing practice in private industry. It allows businesses to better understand their customers so they can define and target specific audiences for their products. And it

Apple’s iOS14 Update and Its Impact on Facebook Advertising

Apple released a new iOS update in the Fall of 2020, which included brand-new privacy prompts for users. Starting in the Spring of 2021, these prompts allowed users to opt out of

Creative CRO

How to Optimize Your Landing Page

A landing page is a standalone web page that visitors “land” on after clicking a paid google search result, social media or banner display ad. Sometimes called “prison pages” these pages focus

SEO

How to Choose Keywords for SEO

Keywords are at the core of any search engine optimization (SEO) strategy. Choose the right target keywords, and you will have an inside track toward reaching your audience in Google search. Choose